United States programme
Asia Sourcing runs the India side of US retailers, brands, hospitality operators and DTC merchants — one accountable team from brief to container seal. Twenty-three years on the factory floor, 40% of our shipment volume moves to US ports, and every programme is engineered against US retail standards (CPSIA, California Prop-65, FTC labelling, FBA-ready packaging).
Six US-buyer programmes
Choose the exact commercial engagement your team needs.
US programme
India sourcing agent for US buyers
US-buyer India sourcing agent — Moradabad HQ, 23 years, 1,000+ vetted factories, buyer-side commission (no factory kickbacks). CPSIA / Prop-…
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US programme
India buying agent for US buyers
US-buyer India buying agent — PO issuance, LC/TT/DP flows, in-line + final AQL QC, CHA customs, container consolidation to LA/LB, NY, Savann…
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US programme
India quality control for US buyers
India quality control for US buyers — AQL 2.5 inspection on every container, in-line + final random, CPSIA / Prop-65 lab coordination, full …
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US programme
India factory inspection for US buyers
India factory inspection for US buyers — legal entity + GST/PAN check, capacity verification, BSCI / Sedex / SA8000 social compliance, IP-sa…
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US programme
India supplier verification for US buyers
Verify Indian suppliers before you pay — GST / PAN cross-check, MCA company data, bank reference, financial health, capacity match. Buyer-si…
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US programme
India product development for US brands
India product development for US brands — CAD / reference to first article in 3-5 weeks, 3-4 sample rounds inside programme fee, tooling own…
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Why US companies source from India
For decades US home-décor, furniture, lighting and gift buyers ran their programmes through Chinese OEM factories. The last five years have redrawn that map. India-origin goods sit outside the Section-301 China stack (7.5-25% additional duty depending on List 1-4 HTS classification) — that is category-specific and best evaluated per-SKU against the current HTS, and it is the material tariff-side advantage for a US buyer today.
The second driver is craft depth. India runs the world's largest concentration of 400-year-old artisan clusters — brass in Moradabad, glass in Firozabad, marble inlay in Agra, block-print textile in Jaipur, solid-wood furniture in Jodhpur, home textile in Panipat. No Chinese supplier can match the retail-shelf storytelling of a GI-tagged Indian craft under an American premium brand.
The third driver is small-batch economics. Indian factories comfortably run 200-500 unit MOQs where Chinese factories require 5,000+. That fits the DTC brand playbook, the boutique-hotel PO cycle and the specialty-retailer quarterly reorder rhythm.
India vs China sourcing — a US buyer's operational view
MOQ: India 200-500 units per SKU; China 3,000-5,000 units. English-language operational fluency: near-universal in Indian export factories; harder in inland Chinese clusters. Design flexibility: Indian factories will iterate 3-4 sample rounds inside a programme fee; Chinese factories charge each iteration. Compliance regime: identical FDA / CPSIA / Prop-65 exposure at destination; India-origin sits outside Section-301 China duty stack. Freight: Mundra → Los Angeles / Long Beach 24-28 days, Mundra → New York / Savannah 30-35 days.
The Asia Sourcing US programme
Supplier identification
1,000+ vetted factories across 15 clusters, personally walked. Shortlist inside 5 working days against your category, MOQ and target FOB.
Factory verification
Physical audit — legal entity (GST/PAN), capacity (installed machines vs claimed), social compliance (BSCI / Sedex / SA8000), IP safety (NDA + factory-not-showing-competing-buyer-samples clause).
Product development
CAD / reference / sample-in-hand → first article inside 3-5 weeks, typically 3-4 sample rounds inside programme fee, no per-iteration tooling surprises.
Quality control
AQL 2.5 (major) / 4.0 (minor) applied to every US container. In-line, mid-line and final-random inspection. Full documentation + photograph archive delivered to the buyer team, per PO, per SKU.
US compliance coordination
CPSIA (children's product safety, phthalates, lead), California Prop-65 warning language for jewellery / brass / glass, FDA prior-notice for food-contact goods, FTC country-of-origin labelling. Third-party lab coordination (Intertek, SGS, Bureau Veritas).
Export documentation & consolidation
CHA-managed customs on the India side, LC / TT / DP flows, container consolidation across multiple Indian ports, FBA-ready cartonisation for Amazon merchants.
Manufacturing clusters we operate in
Moradabad (brass, metal décor, home lighting, accessories) · Firozabad (all glass) · Jaipur (block-print textile, blue pottery, handicrafts, jewellery) · Jodhpur (solid-wood + iron furniture) · Saharanpur (carved-wood décor and furniture) · Panipat (home textile, rugs, throws, cushions) · Noida & Gurgaon (mixed export-grade décor, packaging) · Agra (marble inlay, footwear) · Varanasi (silk, textile). We are headquartered inside the Moradabad brass cluster — a difference that shows on the shop floor.
1,000+
15
2.5 · 4.0
≈ 40%
Frequently asked · US buyers
Questions from US buyers we hear every week.
Do you work with US retailers directly, or through their buying offices?
Both. Roughly 40% of our shipment volume goes to US buyers — a mix of mass-market retailers, specialty chains, DTC brands and hospitality operators. We interface with your buying office, merchandising team or founders directly, whichever is faster.
What is the tariff advantage of sourcing from India for US buyers?
US MFN duty rates on home décor, furniture and textile HTS codes are essentially identical for India-origin and China-origin goods. The material US buyer advantage is that India sits outside the Section-301 China stack (7.5-25% additional duty on Lists 1-4). The India-China landed-cost gap is category-specific — we quantify it per-SKU against the current HTS. India does not currently have an operative US preference programme; US GSP for India was terminated on 5 June 2019 and the wider GSP programme itself lapsed at end of 2020.
What is your typical MOQ in India?
Category-dependent, but broadly: home décor 200-500 units per SKU, lighting 300 units per SKU, furniture 100-200 units per SKU, home textile 500 units per SKU. Well below typical Chinese MOQs.
How long does a first India sourcing programme take from brief to first container?
Product development 3-5 weeks (first article). Sampling + approval 2-4 weeks. Production 6-10 weeks depending on category. Freight 24-35 days. End-to-end 4-6 months for a first programme, 2-3 months for a repeat PO.
What US compliance do you cover?
CPSIA, California Prop-65, FDA prior-notice for food-contact, FTC country-of-origin labelling. Third-party lab coordination with Intertek, SGS, Bureau Veritas. FBA-ready packaging for Amazon merchants.
What are your fees?
Buying-agent commission (percentage of FOB) or fixed monthly retainer for supply-chain-management engagements. Fee is transparent, disclosed in writing, and buyer-side only — we take no factory kickbacks. Request a written proposal via the CTA below.
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