Est. 2002 · Moradabad · India sourcing house
A buyer-side India sourcing partnership for retailers, hospitality and DTC brands. Twenty-three years on the factory floor across fifteen manufacturing clusters — lighting, furniture, home décor, brass, textile. One accountable team from brief to container seal.
Capabilities
Deep vertical expertise in the categories that dominate premium retail — engineered for small-batch craft economics and mass-market reliability alike.
Solid wood, iron, upholstered case goods. Kiln-dried timber, workshop-grade joinery, factory-of-record accountability from PO to container seal.
Explore furniture
Brass, ceramic and hand-blown glass pendants. UL / CE / SAA certified drivers, photometric QC, retail-grade finish quality.
Explore lighting
Blue pottery, marble inlay, brass décor and mixed-media accessories. Small-batch craft economics with retail-shelf reliability.
Explore home décorThe Asia Sourcing difference
Asia Sourcing is a Moradabad-based sourcing & inspection control company for international buyers. We manage the India supply chain requirements of retailers and brands across lighting, furniture and home décor — combining 23 years of factory-floor experience with documented quality assurance and social compliance.
Unlike a commission agent or a directory, we treat each client's business as our own. Our global leverage and permanent on-the-ground presence in eight of fifteen clusters give our clients the best product at the best possible price — documented end to end.
From strength to strength
Eight pillars · One documented chain
Complete transparency on costs, lead times and inspection — documented at every checkpoint.
Fifteen manufacturing clusters across India, eight with permanent on-ground team presence — Moradabad, Jaipur, Jodhpur, Firozabad, Saharanpur, Panipat, Noida, Delhi.
Personally walked, capacity and compliance verified. Three to five shortlisted per brief.
Twenty-three years serving European and North-American retail, hospitality and independent labels.
Drawings, references and ideas turned into makeable products in costed samples within six weeks.
AQL 2.5 standard, BSCI · Sedex · ISO 9001 · FSC · GOTS — photo-documented inspection on every order.
Consolidation hub in Delhi NCR, six active export ports — one bill of lading, one ship date.
Every order traceable from drawing to dock. Container loading photographed, certificates archived.
Testing & inspection categories
From sample sign-off to container seal — fourteen documented inspection categories, run to ISO and AQL standards, photographed and archived on every order.
AQL 2.5 / 4.0 sampling, defect classification, accept/reject decisions logged per ISO 2859-1.
Final random inspection on packed goods before container loading. Photo evidence within 48 hours.
In-line checks once 20–60% of the order is completed — catches drift early, not after.
First-off-the-line verification against golden sample. Materials, dimensions, finish, hardware.
Photographed seal, cube utilisation, dunnage and load pattern. One bill of lading, one ship date.
Capacity, machinery, technical capability and financial health verified on site before any PO.
BSCI · Sedex · SA8000 · WRAP — labour, human rights, workplace safety and environmental standards.
C-TPAT/AEO-aligned checks: access control, conveyance, personnel, IT and inbound logistics.
FSC chain-of-custody for wood, GOTS / GRS for textile, environmental compliance per ISO 14001.
Brass alloy composition, wood moisture, glass thermal shock, ceramic lead/cadmium, textile colour-fastness.
Carton drop testing for fragile categories — blue pottery, hand-blown glass — to ISTA-3A standard.
Lumen output, colour temperature, CRI, IP rating and CE / UL safety verification for lighting SKUs.
Coating durability for brass and iron — neutral salt-spray (ASTM B117) per agreed cycle hours.
Quarterly factory review — capacity, on-time delivery, defect-rate trending. Reported to the buyer.
"We will represent one interest, and one interest only — that of our client. And we will represent it to the best of our abilities."
Products sourced
Lighting, furniture, home décor, textile, brass metalware and fashion accessories — six categories, eight clusters, one documented chain.
India network
Our manufacturing-cluster presence across India provides unparalleled access to vetted factories. Managing the flow of goods from the factory floor to your container is our core competency.
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The map
Brass, blue pottery, glass, carved wood and textile — sourced where the craft actually lives.
Selected work
Frequently asked
Asia Sourcing is headquartered in Moradabad, Uttar Pradesh — India's Brass City — at D-8 Manarover Colony, Delhi Road, Moradabad 244001. The studio was founded there in 2002 by Dr. Sumit Chhabra.
Six categories — Lighting, Furniture, Home décor, Textile, Brass & metalware, and Fashion accessories — sourced across fifteen manufacturing clusters including brass and metalware (Moradabad), hand-blown glass (Firozabad), blue pottery (Jaipur), carved and metal furniture (Jodhpur), wood carving (Saharanpur), textile (Panipat, Karur), hand-knotted rugs (Bhadohi), silk (Varanasi), marble inlay (Agra), pashmina and paper mache (Kashmir), and mixed décor (Noida, Delhi, Gurugram).
AQL 2.5 inspection, pre-shipment inspection (PSI), during-production inspection (DPI), initial production check (IPC), container-loading supervision, factory capability audits, social compliance audits (BSCI · Sedex · SA8000 · WRAP), supply-chain security, sustainability (FSC · GOTS · GRS), material and lab testing, ISTA-3A drop/breakage testing, photometric testing for lighting and salt-spray corrosion testing.
Our standard stack is BSCI · Sedex · ISO 9001 · FSC · GOTS. We can run additional schemes (SA8000, WRAP, GRS, Higg) on request and have C-TPAT/AEO-aligned supply chain security workflows.
Costed samples are typically delivered within three to six weeks. Floor pricing per SKU is agreed at sample sign-off; golden samples are retained on site at the factory for the life of the program.
MOQs vary by cluster: furniture (Jodhpur) from 50 units, blue pottery (Jaipur) from 300, mixed décor (Noida) from 300, brass (Moradabad) from 500, textile (Panipat) from 500, glass (Firozabad) from 1,000.
Six active export ports — Nhava Sheva (JNPT), Mundra, Chennai, Kolkata, plus Hamburg- and Los Angeles-bound consolidation. Consolidation is handled from our Delhi NCR hub with CHA-managed export documentation.
Asia Sourcing was founded in 2002 by Dr. Sumit Chhabra, who has 23+ years of factory-floor experience and has personally visited more than 1,000 factories across India. He holds degrees from Symbiosis International University and Savitribai Phule Pune University.
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